Click on one of the people below to find out more information.

  • Joel Zerbel
    Chief Operating Officer

    Joel is Chief Operating Officer at Summit Automotive.  Joel has over 30 years of automobile experience. 

    Joel and his wife Deb have 4 children, Sam, Sarah, Grace and Isaiah and a Golden Retriever Jasper. Deb is a Special Education teacher locally. In his spare time, he enjoys hunting, skiing and spending time  in northern Wisconsin with his family.

    Joel believes it is important to give back to the communities that they serve. He is involved with several local organizations and charities that provide assistance and programs to local children and families in need.  

    A strong belief if his is that you should give back to the communities they serve. Customer service and employee satisfaction are top priorities at Summit. 

  • Mike Berg

    Mike is CEO and owner of Summit Chrysler Dodge Jeep Ram. He started in the car business when his Grandfather, Bill Gores (Founder of Holiday) asked him to wash cars in 1974. He's STILL here!
        Mike and his wife, Nancy have 3 children. He enjoys hunting, boating, paddle boarding and spending time with his family! He's a life long Packer fan who loves going to games!
        Call Mike with any questions or anything he can help you with!

  • Michael Berg
    General Manager

    Michael has been with Summit Automotive for 10 years now. His #1 focus is to make sure the customer always leave satisfied and trusts that he will take excellent care of their friends and family as well. In his spare time he likes to be on the lake, hike, and hangout with his two pups. 

  • Josh Boersma
    Used Car Manager

    Josh has been in the automotive industry since 2005. 

    During Josh's time off, he enjoys cooking and being with his family.

  • Jay Lichman
    General Sales Manager

    Jay K. Lichman is Business Manager at Summit Automotive. He has been in the car business for 3 years. 

    Jay spends most of his free time being with family. Occasionally, he loves to Golf, fish, and travel the beautiful country.

    Jay's motto is to always treat others like how you would like to be treated. Take care of others and others will take care of you.

  • Danah Rosenmeier
    Business Manager

    Danah is the newest addition to the Finance Team at Summit Automotive in Beaver Dam.

    She has bachelor's degree in Business Management, 21 years of customer service experience, and a passion for numbers and communication.

    She was raised in the very small town of Lowell, WI and currently resides in Waupun.

    When not in the office, she loves to golf, travel, and of course spend time with her husband, three dogs, three nephews, and close friends.

  • Ryan Mikle
    Used Inventory Manager


    Ryan has been in the automotive industry for 9 years.  He was born and raised in the Fond du Lac area.  Ryan has a background specializing in all types of used vehicles, with a true passion for trucks, imports, and specialty vehicles.  He strives in taking great care of our customers and to provide the best car buying experience possible.  In his free time he enjoys being on the water, hunting, golfing, and trying new things that challenge him!

  • Rob Anderson
    Parts Manager

    Rob Is U.S. Navy Veteran. He moved to Wisconsin from Arizona in 2016.  Rob grew up the automotive parts business and has 27 years of experience. He enjoys motorsports and motorcycles, and being in the outdoors with his family.

  • Jamie Hansen
    Commercial/Fleet Manager

    Jamie has been in the automotive industry for 5 years. 3 of which she spent as a sales representative upfitting vehicles from light duty to heavy duty quad axle dump trucks. She has a huge passion for animals. When she is not at work, she is cooking food and spending time with her fiancé(Dustin), son(Brayden) and dog(Malakai). They enjoy taking trips up-north and riding dirt bikes.

  • Daniel DeVries
    Product Specialist

    Dan grew up in Randolph Wisconsin and attended high school at CWC in Waupun and went to college at UWSP in Stevens Point. Go Pointers!  Dan is a huge sports fan of all the Wisconsin teams including The Brewers, Packers, Badgers and Bucks.  When he isn't selling cars and trucks or watching sports he enjoys spending as much time possible hunting ducks, deer and turkeys along with fishing for any fish he can catch whether it's through the ice or with a rod and line.

  • Brian Lowe
    Product Specialist

  • Tim Cwirla
    Product Specialist

  • Gabriel Moore
    Product Specialist

  • Rachel Smith
    Service Advisor

    Rachel has been a service advisor for the past four years, and prides herself on providing amazing customer service.  When not working Rachel enjoys spending time with her daughter Avah, and mastiff named Lambo.

  • Dylan Lindegarde
    Parts Advisor

    Dylan is new to the Automotive Business.  He is learning the ropes and enjoys working with our customer's and computers.  In his free time he entertains his little brothers and looks forward to competing with his opponents on XBox.

  • Kayla Boersma
    Business Development Director

    Kayla has been involved in the auto industry for the past 8 years. She grew up in Fond du Lac and attended college at UW-Milwaukee. She has recently joined the Summit Auto Group to lead our Sales and Service Business Development Team. 


    She's obsessed with all things coffee, food, and books - and loves spending her free time with her husband Josh, their 4 boys, and their boxer, Ringo. 

  • Lexi Martin
    BDC Specialist

    Lexi was born and raised in Fond du Lac WI. She now lives in Waupun with her Husband and her daughter. Lexi just started in the Automotive business, her goal is to provide excellent customer service to every customer. In her free time she enjoys helping out at local animal shelters, spending time with family including her English Mastiff, Huxley.